Earth For Life Initiative

WWF works with government leaders, public and private sector donors, NGOs, and others to securing funding that is used to cover expenses related to properly managing conservation areas, which includes protected areas, community lands and other types of land designated for sustainable use or no development. Funds are allocated to buy boats that are used to patrol coastlines to look for people fishing illegally or to buy drones that are used to spot wildfires. Funds also are used to convene workshops to teach people about ecotourism opportunities in or near protected areas. And so much more.

Although most of the funding is used for better management of conservation areas, some is used to create new conservation areas or expand existing ones, as there simply are not enough of them in the world to combat climate change and ensure that people and wildlife live healthy, long lives. Mangroves, for example, serve as a barrier between people and large waves during coastal storms. And rivers supply us with fish, one of the most popular sources of protein around the world.

To be eligible for the funds, the national government of a given country must commit to putting in place the policies and staffing needed to make sure the conservation areas program runs smoothly. Also, a source of in-country funding must be identified to fully finance the areas after the initial funding from donors runs out.

Activity period 2011–2024
Last CoAct update n/a
Web URL https://www.worldwildlife.org/initiatives/earth-for-life
Output effectiveness
0.17
Accountability Index
0.50
Inclusiveness Index
0.48
Capacity Index
0.57
Num. actors 19
Functions Technical implementation, Institutional capacity building, Training, Funding, Policy planning
SDGs 13 14 15
Themes land use
Policy focus Equal focus
Sectors Agriculture, forestry and fishing
Implementation countries Belize, Bhutan, Brazil, Colombia, Peru
Target Target type
5-million-acre network of parks and wildlife corridors in Bhutan Area target
42 million acres of the Peruvian Amazon Area target
49 million acres of marine protected areas in Colombia Area target
Brazil: USD 215 million program (2014) Funding target
Brazil’s government will add an additional USD 600 million over a 24-year period to this program Funding target
Bhutan: USD 43 million program (2018) Funding target
USD 75 million to be mobilized by the Bhutan government over a 14-year period to support this new program Funding target
Peru: USD 140 million was secured Funding target
USD 140 million was secured to expand and effectively manage nearly 42 million acres of the Peruvian Amazon Other target
Brazil’s government will add an additional USD 600 million over a 24-year period Other target
Bhutan’s government will contribute an additional USD 75 million over a 14-year period Other target
Protection for at least 60 IUCN-listed marine species in Belize Other target

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